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Persona perception scale: Development and exploratory validation of an instrument for evaluating individuals’ perceptions of personas
Year
2020
Publication Type
Scientific journal paper
Author(s)
Joni Salminen
João Miguel da Costa Sobreiro Marques dos Santos
Haewoon Kwak
Jisun An
Soon-Gyo Jung
Bernard J. Jansen
Published in
Elsevier
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