Rodrigues, Helena
Departamento de Marketing, Operações e Gestão Geral
Gabinete D4.26
(ext:)
713271
Resumo CV
Prof.
Helena
Rodrigues
holds
a PhD in
Management-Specialization
in
Marketing
at
ISCTE-IUL,
Lisbon,
Portugal.
She
received
her
B.Sc. and M.Sc. degrees in
Marketing
from
ISLA-Lisboa
and
Laureate. She
has
worked
for
global
Asset
Management
Banks
and in
the
Marketing
Department
for
a
Global
Pharmaceutical
Company.She
lectures
Marketing
at
ISCTE-IUL
and
Tourism
Marketing
at
Universidade
Católica
Portuguesa
.
Her
main
research
is
in
the
area
of
Medical
Tourism,
Wellness
and
Health
Tourism,
Service
Quality,
Social
Media
and
Higher
Education.
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