Denise Henriques
Research Fields
Public Policy; Country Image/Brand; PlaceBrand (Territories: Regional and Local); Portugal Country Brand; European Union Image/Brand; Communication; International Relations
CV
Denise
Henriques
has
a
Doctorate
and
Master's
degree
in
Public
Policy
from
ISCTE-IUL
and
a
Degree
in
Social
and
Cultural
Communication
from
Universidade
Católica
Portuguesa.
She
is
a
Researcher
at
ICNOVA/FCSH/Universidade
Nova
de
Lisboa
and
CIES-IUL/ISCTE-Instituto
Universitário
de
Lisboa.
Researcher,
teacher
and
speaker
specialized
in
Placebrand
(Countries,
Cities
and
Regions)
and
Placemarketing,
she
relates
these
Policies
to
Companies
and
the
Global,
Digital
and
Sustainable
Socio-Economic
Development.
She
has
been
coordinating
and
integrating
several
projects,
lectured,
published
articles
in
scientific
and
specialized
magazines
and
speaking
in
conferences.
She
is
the
author
of
the
book
Marca
Portugal:
Políticas
e
Atores,
adapted
from
her
PhD
thesis
and
published
by
ISCTE-IUL,
with
the
support
of
IAPMEI-
Agency
for
Competitiveness
and
Innovation
of
Portugal.
She
elaborated,
along
with
AICEP-Agency
for
Investment
and
Foreign
Trade
of
Portugal,
the
Strategic
Plan
for
Portugal
Country
Brand.
She
designed
and
is
the
diretor
of
the
Placebrand
and
Place
Marketing
... [more info]
Educational Qualifications
Recent Publications
Comunications
External links
